More Than Just a Record Label: A Look at Perception Records
Jake “Jay.Greens” Leventhal
Perception Records is a record label founded by multi-instrumentalist and producer Jake “Jay.Greens” Leventhal in Denver, CO. According to the label’s website, Perception Records “was founded with the philosophy that only through collaboration and community are we best able to reach our greatest creative and artistic potential”. Leventhal had already established some deep roots in the Denver musical community as a preferred agent, performer, and a sought after producer for a decade. This insight gave Leventhal the idea that by bringing his many musical talents together he could help benefit the community by promoting local Denver artists/bands. And he could also acquire these artists/bands the exposure that they so desperately need. Two of the latest projects from Perception Records are LVNDR SOUND and Midnight Blue.
LVNDR SOUND
LVNDR SOUND (future bass/electro soul/house/funk) was founded by Josh Fairman (Sunsquabi) in Denver, CO. According to the band’s ‘About’ section at Perception Records, the band is planning to release a debut album with “collaborations from members of Break Science, Lettuce, and former members of the Pretty Lights Live Band.” Check out LVNDR SOUND’s release, “Virtual One” (featuring Eric Benny Bloom), by following this link. You can also pre-save the latest release “Signal” (featuring Adam Deitch) by following this link. I am really excited to hear what this band has to offer with their debut album.
Midnight Blue
Midnight Blue consists of Lyle Divinsky (formerly of The Motet) – Vocals, Eric Benny Bloom – Trumpet (Lettuce), Josh Fairman – Bass (Sunsquabi), Adam Deitch - Drums (Lettuce), Ian Gilley – Keyboards (Recess), Jake “Jay.Greens” Leventhal – Guitar (Perception Records), Halle Tomlinson – Vocals (The Voice), and G. Finesse – Vocals (Black Eagle Society). Now this is an All-Star collection of talented artists with most of them coming from the Denver area. Sample some of Midnight Blue's debut album, Breathe, by following this link. I really dig their track “20/20” featuring G. Finesse. It gives off a smooth and funky hip hop vibe that I liken to The Roots. Tell me what you think!
Halle Tomlinson
When a label focuses its energy and resources by boosting artists/bands to get their message to more people, that label is mainly dedicated to the promotion of original ideas and beautiful music by talented musicians. Perception Records has dedicated their label to creating art in hopes that it will inspire other artists to follow suit. Thus, Perception Records is creating a perpetual cycle of creativity. And that is a business model that I can get behind 1000%. You can support Perceptions Records by following them on their social channels: Facebook, Instagram, and you can also keep checking their official shop for merchandise (which is coming soon)!
G. Finesse
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